Our story

Let’s be honest. Traditional teeth whitening isn’t a great experience.

It's painful, it causes sensitivity, or it can be a long uncomfortable trip to the dentist.

We knew there had to
be a better way to whiten.

So we did the research, talked to the experts, and learned a lot about traditional whitening methods. The cause of the trouble? Peroxide.

Our goal was simple:

Create an at-home teeth whitening treatment that's just as effective as peroxide – without the nasty side effects.

In 2014, we launched our first Teeth Whitening Kit. The Kit ticked all the boxes. It was safe, easy to use, and completely peroxide-free.

We sent our Kit to hundreds of people across the globe. The verdict? They loved it.

It was time to start a conversation around better ways to whiten. Over time, we built a community of beauty bloggers, whitening enthusiasts, and yes, even a few influencers. Hismile had become a staple in the bathrooms of some of the biggest names in the world.

As our platform grew, we continued to invest in R&D through the Hismile Research Centre.

With a new platform for education, we established the Hismile Research Centre, our own in-house facility for formulation and product testing. Every day our team continues to work with leading dentists, product experts, and the Hismile community to shape the future of teeth whitening.


The smile care movement

What began in 2014 with the Teeth Whitening Kit has since evolved into a global community over 3 million strong. The best part? It's built by people who care just as much as we do about the research, testing, and ingredients that go into their products.

Ready to join the movement?

We’re building the future of
smile care, one step at a time.

Every day we’re in the lab, learning from our community, and working with leading dentists to develop products to make you look good, and feel even better.

As always, we’re backed by science, and driven by the belief that smile care can, and should, be both effective and safe.